Fartashphoto's Blog

Twitter’s enhanced experience

Posted in Uncategorized by fartashphoto on September 1, 2010

Twitter is unique because it is 140 characters or less when posting. Some think this is a limiting feature, but it forces people to be direct, leave out the fluff, and frees people up to communicate directly with their ‘followers’. The other advantage of Twitter is mobility, cutting the tether most of us have to our desktop computers.

The mobile team at Twitter has rolled out a new feature called Fast Follow, and its genius lies in its simplicity: text “follow [account]” to 40404 (Twitter’s U.S. short code) and you’ll immediately start getting that account’s tweets via SMS—without ever signing up for Twitter.

The applications for small businesses and storefronts are obvious; suddenly, there’s a super-simple call to action you can post above the cash register. But there are some really interesting media applications, as well—especially because we know that 90% of text messages are read within three minutes of delivery and 99% are read eventually. It’s a powerful medium.

Twitter has been working hard to improve their sharing experience. They’ve streamlined the process to make sharing easier, and, all shared links will be automatically shortened with Twitter’s new URL shortener. Flicker and You tube are compatible now also more than ever before with Twitter.

 All current AddThis integrations already support this new Twitter sharing experience. There’s nothing that you need to change to take advantage of Twitter’s enhanced experience.

Secondly, much like the support for other third party sharing buttons, if you’ve already got AddThis on your website then with just an extra line of code you’ll be able to add Twitter’s new Tweet button to your site.

Everyday there are exciting new developments in the Social Web World which help get your content in front of new and bigger audiences.


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